One of the most attractive features of targeted and direct marketing is the ability to track results and find out which campaigns are working and which are not. Once you know which campaign is producing results you can cut back expenditure on “bad” campaigns and reinvest into the proven, successful campaigns.
There are challenges, though, in measuring success.
- How do you know which campaigns are getting the leads?
- How do you know if your staff are catching all the leads?
- How do you know if your staff are efficiently handling leads?
The typical business, especially small businesses, usually don’t have their lead tracking down – sometimes callers don’t even give you a straight answer about how they found out about your business!
In the past, businesses have had to rely on promo codes, or interrogating callers, to find out where prospects are coming from. Often the information is inaccurate or incomplete.
The answer is CampaignTracker™
RESPONSE! can help you stop guessing and start knowing. As targeted marketing specialists we know that results count. That is why you need to know how to count results.
CampaignTracker™ is our simple, fool-proof answer. We can provide your campaign with automatic call and website tracking by using unique local area code or 1-800 toll-free phone numbers (forwarded to your usual phones) and a unique web address. Find out exactly how many leads your campaigns are producing. PLUS you can hear the recordings of the inbound phone calls from prospects and find out exactly how well your staff are handling inquiries!
CampaignTracker™ features include:
- Unique Local or Toll-Free Number
- Unique Web Address (domain)
- Campaign Reports including caller id, number of calls received, average call length, time of day calls were placed, day of the week calls were placed, number of website visitors and much more
- Recordings of call received from prospects: find out for yourself what callers asked and how well staff handled their questions
- Online access: monitor your campaign results any time of the day or night!
CampaignTracker™ can be used in any promotion campaign: direct mail, websites, social media or online advertising. Anytime you provide a phone number or web address we can utilize CampaignTrack™.
Don’t guess. Know.