Every Door Direct Mail (EDDM)

Recently the USPS introduced a new service for small businesses. It is called an Every Door Direct Mail (EDDM) Campaign. Essentially it allows a business to target a specific zip code with saturated mailings at greatly reduced postage rates and no list is necessary.

The way it works is the Every Door mailing is delivered to either every household, every post box, or both households and post boxes within a zip code.

There are guidelines that must be met to qualify for these special rates.

RESPONSE! has created a special postcard that meets the guidelines, the Every Door Postcard. The postcard is specifically sized to meet the requirements for the Every Door service and designed correctly to meet specifications laid out by the post office in order to qualify for these reduced postage rates.

The advantages of an Every Door Direct Mail Campaign are:

• Target a specific zip code
• No list necessary
• Reduced postage rates

We recommend using this service when you want a blanket a specific target area, rather than target a specific type of person.

Is EDDM Right For Your Business?

We have compiled a sampling of industries that EDDM would be effective for:

• Apparel Stores
• Auto Repair
• Carpet Cleaning
• Chiropractors
• Churches
• Dentists
• Dry Cleaners
• Electricians
• Gyms/Fitness
• House Cleaning
• HVAC
• Insurance Agents
• Landscaping
• Restaurants
• Retail Stores
• Salons & Spas
• Tax Preparation

Qualifying Direct Mail Pieces: Every Door Direct Postcards

There are two types of mail pieces that qualify for the new postage rate. One meets a minimum height requirement and the other meets a minimum width requirement.

These postcards meet either the minimum height requirement of an Every Door Direct Mail piece: 6.5″ high, or the minimum width requirement: 12″ wide.

Here is a sampling of our prices*with FREE SHIPPING. Need something different? Call for a FREE EDDM Consultation, or to get a quote, at 1-800-690-0945.