Search Engine Optimization

To state the obvious, having a great website is useless if no one sees it. Search engine optimization is vital to the success of any companies website. But what is search engine optimization and what is involved in doing the work of getting your website known?

Step 1: Your Website

Search engine optimization begins with having a good website. A website, in the glutted market of the internet, needs to include interesting relevant content about your company, the services it delivers and the subject in general.

This informative content makes your website a resource — and the search engines reward you for your effort.

But prior to even that, research is required to find out what content visitors are looking for to ensure you are providing content that users are interested in.

If your website content is minimal, or it is an age since new content was added, you need a makeover. Talk to us about our high-content websites quick!

Step 2: Submit Your Site

So your website is ready. It's time to let the world wide web know about it. Relevant meta tags must be added.

Step 3: Get Linked

Now that you have a website search engines and users can READ, you need to have links from trusted sites. Search engines will reward you for your “popularity”. Popularity is measured by the number of sites that link to yours.

The catch is that the sites linking to you must be in good standing. The popularity of the sites linking to you is a factor, too. It is a good idea to figure out all your contacts that have websites and see if they will “swap” links with you (after you ensure their website is in good standing with the internet community).

The good news? When you purchase national magazine publicity from RESPONSE!, online coverage is included. Magazine's that publish your publicity online will have your link in your article on their site. See our publicity page. In addition, contact us about our directory and article submissions to raise your visibility on the web.

Step 4: Market your site

Online:

Back to the research in Step One. It is now time to place ads with the various services, notably Google and Yahoo!, to make your presence known in relevant sites and search engines. These need to be based on what people are searching for and one or two other factors which are trade secrets (but we will use them on your site). You set a budget based off number of clicks and cost per click. Keeping this up to date and using continiuing market research is imperative to ensure you get the clicks and actually use up the budget due to real visitors clicking through. Because not using up the budget translates to no one saw your site!

Have identity capturing in place on your website for use in email marketing. Encourage visitors to give you their email address by offering something in return: newsletters, information, a coupon, anything that will interest them in leaving their information with you. All our website designs standardly include methods to capture visitor's identities.

Offline:

Make your website known through every outlet. Include it in all your promotion and stationary, send out postcards to existing clients, run classified ads. Offer online specials for visiting your site.

For more information on how to do this see marketing and promotion offered by RESPONSE!

Search Engine Optimization Packages

Contact us today to start building a presence on the web.