Websites & Blogs

Internet trends in the past couple of years have changed drastically into a new direction. The catalyst for this change is the method in which search engines such as Google and Yahoo! rank websites.

So What is the New Internet Trend?

Web sites are now required to have CONTENT. What does having content mean? It means providing information — lots of it — about the area that you are selling in. No longer will adding a number of meta tags compensate for lack of content in a website. Search engines demand that your website be a resource to receive attention.

What is Meant by Content?

Content is written and relevant articles on the subject you are advertising. On topics that readers will find interesting and informative. Not generic or mass produced, but relevant articles. That your readers will find interesting and informative.

The more interesting or informative, the more the Seach Engines will reward you with their attention. The bonus is that your readers will be inspired with confidence at how knowledgable and learned you are about your field.

Example 1: WEDDING PHOTOGRAPHY

Imagine you are preparing for your wedding, or for the wedding of one of your children. If you were looking for a photographer for your wedding, you would want to see a gallery of his photographers. Now photographs are not necessarily “content” that the Search Engines can read. So how about an article on the photographer's method. A report on the "Top 10 Mistakes to Avoid When Hiring a Wedding Photographer" may sound alarming enough to check out. You may be interested in testimonials from other people who have hired the photographer. Publicity the photographer, or his photography, has received would be of interest.

Example 2: CHIROPRACTIC

Content for a chiropractic is simple. An article that fully explains and defines chiropractic. Testimonials. Specific conditions and how chiropractic can help alleviate them. Articles of various health related topics. The chiropractor's background, education and experience. Publicity and awards that the chiropractor has received. The benefits of chiropractic for children.

Example 3: CONSTRUCTION AND CONTRACTING

Photographs of real work that has been done with case studies would be a must. Articles on the materials and methods used may be of interest. Top 10 Mistakes Unskilled Contractors Make. How To Tell If Your Contractor Really Knows What He is Talking About. How To Save Money on Contracting. A list of neighborhoods served. All of these would make good articles and content for a website.

The good news is RESPONSE! will develop content for your website with you. We will even ghost write relevant content. There is no better time to start boosting your web presence so call us now, or fill in the below contact form to have us call you for free evaluation of what can be done to make your current website more search engine friendly!

YES, I would like to receive a personal website evaluation!

Having content is not enough. A website is required to have up-to-date content.

But if the idea of adding additional pages at high cost of up to $1000 an extra page makes you blanch, we have thoroughly researched and discovered the answer for you.

Announcing a move into the future. RESPONSE! now develops blog*-style websites that are easy to up-date, easy to add content to, adding extra pages is a minor expense and you can even control and add content yourself.

The technology of blogging is new to some but essentially it is a weB LOG. A diary or journal type web entry. It can be on anything, health advice, commentary on current events, a game held this past weekend. But the point is that with blogging technology, websites can be developed that are high in content, relevant and constantly being updated. And it’s easy.

Your website can grow as your company does. It can change direction like your company sometimes does. It can change color and style within a few minutes. It can be duplicated and edited at additional sites. It can EVOLVE!

This also makes it easy to change your content. For example, real estate agents can easily upload new listings with photographs and media and mark old listings as successfully sold with the same effort (or maybe even less) as making a flyer.

Or what about chiropractors? They can easily upload AND CATEGORIZE not only testimonials, but articles, products, information, anything!

Click here for more information on how to improve your search engine optimization.

The future has arrived. And with RESPONSE! Targeted Marketing it surprisingly affordable and easy.

Creating Websites That Sell

We now offer full website designs, bringing quality design and copywriting to the web.

Ever noticed how some web sites just simply fail to sell you anything? Just like printed promotion, web sites need to attract and interest your potential client. Once he is interested enough to start looking through your website, you need to deliver a message that will urge him to contact you. That makes him get involved, rather than remain a spectator.

RESPONSE! now delivers a combination of design, copywriting and web design. Contact us for a free consultation.

WEB SITES: SAMPLES

YES, I would like a free website consultation!

*BLOGs

We do blogs* — see our blog under “Articles”

WHAT IS A BLOG? (For The Uninitiated)

A blog, or weB LOG, refers to a web site or page featuring frequently updated, chronological entries (or posts), such as an online journal or public diary. Blog writers (sometimes known as bloggers) may create their blogs for personal or professional use, covering anything from day-to-day life events or politics to favorite foods, travel highlights, or other special interests.

Extra Stuff You Need To Know To Use A Blog

When you click below to go to our blog you will be able to scroll through entries that have been made. At the bottom right of each entry is a ‘comments’ link. By clicking ‘comments’ you will see comments others have made about that entry.You can then post your own comment for that blog entry.

Our blog is posted under Articles.

Technical Details

We use a combination of HTML, CSS and Word Press to create websites that are highly customizable.

We create a separate custom CSS file and all presentation elements are grouped in this file. Why? Updating or changing the style can be done in minutes. This adds to the ease of evolution of the website as presentation can be changed dramatically with very little effort. This gives more attention to creating content and structures styling for a cleaner appearance.

HTML is used to create strict structure and uniformity. WYSIWYG's are more prone to errors in structure.

Wordpress enables pages to be created quickly and blogging to keep the website content up-to-date. It works well with plug-ins for inexpensive additional functions.

And the rest is a trade secret…

Contact Us Now!

Glossary

CSS: In web development, Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML. CSS is used by both the authors and readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentational characteristics, and reduce complexity and repetition in the structural content.

HTML: short for Hypertext Markup Language, is the predominant markup language for the creation of web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of labels (known as tags), surrounded by less-than (<) and greater-than signs (>).

WYSIWYG: WYSIWYG (Pronunciation [wi-zee-wig]), is an acronym for What You See Is What You Get, used in computing to describe a system in which content during editing appears very similar to the final product. It is commonly used for word processors, but has other applications, such as Web authoring