Newsletters
Why Use A Newsletter In Your Marketing Efforts?
A newsletter is key to increasing word of mouth. But that's not all there is to it, there are also immense benefits to retaining your existing customers through newsletter mailings versus finding new customers. While many companies understand why it is important to retain their customer base, the difficulty lies in “how" to accomplish this. A newsletter is the perfect vehicle to help you retain your customer base, increase your referrals and increase your overall revenues — all for less than $1 per month per customer! Let's first look at some statistics on customer retention from the Harvard Business Review and Forrester Research.
Better Retention
Ask yourself, "Are my retention efforts "reactive' or "proactive'?" All too often we try to salvage loyalty from our existing customers as they are on their way out.
- 91% of small businesses don't do anything to retain existing customers.
- The average American business loses 50% of its customer base every 5 years.
- An existing customer spends an average of 67% more than new customers.
- It costs 7 to 9 times more to acquire a new customer than it does to retain an old one.
Your past customers are the people that already know the quality of your products and services and will continue to come back if they are reminded to do so. A newsletter gives them this friendly reminder in a way that's interesting and not intrusive. Your organization then becomes one of the 9% of small businesses that are proactive in retention efforts and will ultimately reap the rewards — More Revenue & More Referrals.
More Referrals
Your existing customers are your best sales people. And there is a critical component to take into consideration when making preparations to increase your referrals:
Your customers need to be reminded of who you are. "Seventy-eight percent of your customers are lost after six months of no contact," according to Forrester Research. This means your customers have either forgotten the name of your company or don't feel any loyalty to your business. By regularly sending a newsletter, you keep the marketing effort of your competitors in check and out of your customer base.
Increased Revenue
A mere 5% reduction in customer defection rate can result in increased profits of 25-125%.
I assume revenue is a key component to your business. Here are three ways a newsletter will generate more revenue for your business:
- By reminding your customers of all the services you offer you have the opportunity for repeat business. Some customers may have used one of your services and are now in need of another service. If they don't know or aren't reminded of all of the all services you provide, chances are they'll end up going with a competitor.
- Next to repeat business, referrals are your best leads with extremely high closing percentages because your existing customers have already set the stage for success. When their friends and families mention work that needs to be done, YOUR COMPANY will be the first name that comes to mind.
- Finally, we encourage you to send a newsletter to the prospects who expressed interest in what you have to offer, but didn't buy. Statistics show that 72% of these people will make a buying decision in the next 12 months. Statistics also show they will forget about you within 2-3 months. By keeping your company in front of them with a newsletter, chances are, when it comes time to buy, they will call you.
A Personalized Newsletter Service
Taking the Work Out of Your Promotion (RECOMMENDED).
Working with you to analyze the demographics of your client base, isolating your past successful promotion pieces and doing a short, targeted survey on your existing clients or patients, we will put together your very own newsletter.
Using the surveys to capture the image that your clients have of you and your business, we will design a newsletter template that strengthens that image. From the photos, to the colors, to the lines, to the copy; everything will push forward that image that has been formed.
From there we will create alive, interesting articles that push the message to continue to use your company and that sells specific services or items.
This is your mouthpiece. A chance to deliver the information that your client or patient needs to have when making a decision about his next service or product.
Customized Newsletters
We create individualized newsletters for businesses and health practitioners. We recommend doing a simple survey project on existing clients is included in the set-up costs of the first newsletter design. This is done to capture the exact image that your clients have of you. The newsletter template is then designed to strengthen this existing image and to ensure your newsletter in no way violates this image. In other words, no two newsletters for 2 different companies look the same. Your newsletter would have a unique look that is just for you and your business and is based off your image with your clients.
Email Newsletter Designs
If you have a large email database, an email newsletter would be an inexpensive method to get a newsletter out. Your newsletter would not be limited by space, would be full color, and you wouldn’t have the cost of printing or postage. We can help you get set up with email marketing to help you keep track of email addresses easily and add new addresses with very little work. We then set up your template. After that we simply create new articles and update your newsletter and, once you have approved it, send the newsletter out for you.
For email marketing you should be signed up with an email list management service. We recommend Constant Contact which provides a 60-day trial period.
Print Newsletter Designs
The printed newsletter has several available options. You can have it one color or, for less than you may think, you can have it be full color. The design fee remains the same for one color, 2 color and full color. Variations of size can be requested and quoted on.
We have 2 standard sizes available;
- Standard Newsletter Design — 8.5” x 11” double-sided, tri-folded self mailer. 1/3 of one page side is reserved for your business details, the address and postage and a list of contents — the rest is available for articles, coupons, advertisements, etc.
- Standard ‘Double Size’ Newsletter Design — 11” x 17” double sided, folded in half and then tri-folded. Also a self mailer. The same area mentioned above is reserved for your business details, the address and postage and a list of contents - the rest is available for articles, coupons, advertisements, etc.
Ghost Writing (Optional)
Are you uncertain of how to go about writing articles - or just don’t have the time?
We will do research into, and write articles on almost any subject. You name it and we will let you know if we can do it. We have done articles on behalf of chiropractors, nutritional products, dentists, drug rehabilitation, computer consultants, to name some specialized fields.
If you have existing articles that you want to run, we can help edit and add glossaries for any difficult terminology that would inhibit readers’ understanding.
We strive to create informative articles that the reader will understand and to keep it interesting so they do actually read and, therefore, receive all the information.
Choose a Stock Article and Customize It
If you would like a standard article from the collection we have created, it is included in your standard newsletter design costs. It can be edited and customized for your needs.
Unique Articles
For an additional fee, we can write unique articles for your newsletter only and guarantee that the article will not be used in any other newsletter at any time. In other words, you can purchase the copyright to that article.
