Design

A trend in modern advertising is to make design ‘creative’. Modern advertising is even considered an art form and many awards are given out to advertising agencies for their ‘creativity’.

This sounds great until you need to spend your money on promotion. Advertising has to work for the business. And creativity should only be used to forward the communication and message of the business. The fact is that many of these creative ads actually distract attention away from the business' product or service and frequently those agencies receiving awards, lose the client due to lack of results.

At RESPONSE! we understand the role of design. And we are not confused about our priorities. So, the next time you need design that communicates and drives your message home, contact us for real design that communicates.

But Why Shouldn't I Just Slap Together Something On My Computer?

Good design will enhance your communication so that your public “get's it”. A badly designed piece often won't even be read. It isn't appealing or inviting to the reader so the easiest action to take is… just don't read it.

Design is about setting the type so it's readable, laying out the copy and illustrations so it is appealing and interesting. The choice of colors, the choice font, even the choice of size and direction have everything to do with presenting you and your company.

So don't leave it to chance. Get correct design done on all your promotion, from logos and stationary to postcards and websites. See design samples.