January 14, 2009
The BIG Test Mailing Sale
SAVE BIG
on Test Mailings
Save $100s of dollars on printing and design
AND find the best postcard to promote your
business through Test Mailings. More on The BIG Test Mailing Sale
SAVE BIG
November 11, 2008
Prepare for Battle!
What is the secret weapon of companies who continue to expand despite "the bad economy"?
It seems like reports of the bad economy are being talked about everywhere. Unemployment have risen and sales in many industries are reportedly down.
At the same time many of the small businesses we deal with remain unaffected and continue to increase their income and sales, forging ahead and conquering new territory - apparently unscathed by the worrisome news. Is it luck? What is their secret weapon for gaining ground, while others appear to be struggling for survival? More on Prepare for Battle!
October 18, 2008
NEW Size, SAME Price!
We have been busy here at RESPONSE! Having just announced our new partnership with Constant Contact to bring you enhanced email marketing, we are now happy to announce that we have just completed negotiations for our popular 5000 color postcard printing More on NEW Size, SAME Price!
October 6, 2008
The Squeaky Wheel Gets The Sale
A few months ago I received a cool pen with my company name and address on it from a pen company. They offered me a great deal on my first order of pens—and provided a sample of what the pen was like. It was nifty and it got my attention. At the time I wondered about the value of having branded pens to give to clients and whether it was a worthwhile investment. More on The Squeaky Wheel Gets The Sale
September 4, 2008
6 Steps To Increase Sales and Income Within 6 Weeks
A few weeks ago my wife was working late at the office when a client called. She needed to raise her income and sales, and in a hurry. “What”, she asked, “do I do about getting the income and sales up to a more viable level urgently?”
She asked the right question. Claire gave her the basic plan to increase her statistics. “You won’t see the results in the first couple of weeks,” Claire warned. “You have to stick to this plan religiously and you will see the results in a month or two.”
So the client crossed her fingers, charged her credit card and implemented the plan.
August 13, 2008
Do Postcards Work?
Do Postcards Work?
Without a doubt, yes! Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association).
- Mail is invited into the home like no other advertising medium. 98% of consumers bring in their mail on the day it's delivered.*
- Mail gets your marketing message into the hands of your target audience fast. 77% of consumers sort through their mail immediately.*
- Mail reaches the person who manages household finances. 81% of people who sort out mail also review financial documents.*
*Source: 2004 USPS Mail Moment Study.
Why Postcards Specifically?
Postcards have two major advantage. Price — color postcards are very affordable and the post office has special postcard rates. Second, the message is instantly delivered to the consumer when he goes through his mail. He does not need to open it to read it — the message is right there in his hand.
Our company believes in postcards so strongly we spend the majority of our advertising budget on our postcard campaigns.
