The Definition of Shotgun Marketing
The practice of simply marketing to the masses rather than selecting a specific target market. An example of shotgun marketing would be to place an ad on primetime television without researching the buying demographic and focusing the message to that audience (target market). Shotguns blast shot over an area with the hope of a critic hit. The word shotgun is actually defined as “covering a wide range in a haphazard or ineffective manner”.
The Definition of Targeted Marketing
The practice of marketing a specific service or product toward a target audience that is either known to be source of sales or is predicted to be a potential source of sales. This could be based on age, location, gender, income bracket, etc. Smart marketers use targeted marketing through various methods including direct mail and web marketing to focus their energies and investment on that group of people most likely to buy. You could also call this “rifle marketing” as it allows one to take aim before pulling the trigger and therefore hit specific target groups with specific messages and with a more specific result in mind. More on Shotgun Marketing Versus Targeted Marketing: 8 Steps To Focus Your Energies And Get More Sales For Less Investment
Web and email marketing are certainly vital in today's market. But one should be very cautious of stopping direct mail campaigns, or even worse, fail to employ direct mail at all. More on It's Official, Wall Street Journal Reports Small Businesses Lose Income After Cancelling Direct Mail Programs
No matter who they are, we can help you clone your best customers…
Every business has them. The clients (or patients) who are easy to deal with, who regularly buy and who refer new business. So what if you could take your good, better and best customers or patients and clone them? Literally find more just like them? More on What if you could clone your best customers?
A superhero is a fictional character of unprecedented physical prowess dedicated to helping the public by fighting crime and saving the day. Some of the very best superhero abilities include superhuman strength, the ability to fly and enhanced senses.
Postcards are a lot like superheroes. They work really well to bring in new business, and a really neat one will get people talking. Plus, they have a lot of great powers, just like these famous heroes. More on Reveal Your Marketing SUPER POWERS!
Barry has some postcard
magic to pull out of his hat!
Our recent marketing survey results are appearing hot and fast. Postcard Campaigns are definitely the trick for many of you. The mighty power of Postcard Campaigns is derived from being inexpensive, colorful and eye-catching. They deliver an instant message, no opening is required, and the low cost delivers an awe-inspiring performance with research results reflecting that direct mail consistently conjures up the highest ROI (Return On Investment) — an average of $13 for every dollar spent!
Many of you agreed that making consistent promotional appearances was the most important element to spelling success in a marketing campaign. Postcard showmanship is impressive because it delivers color and quality at a low cost and lends itself to more consistent and regular promotion. The benefits are magic words for business owners: increased sales and higher income.
As we continue our marketing survey for all of you whom have not yet had a chance to respond, I am taking a short break to reveal the secrets of improving postcard performance and dazzling your target audience.
And so I present nine of the best tricks up my sleeve to harness Postcard Power! More on 9 Astounding Tricks to a Magical Postcard Campaign
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Save $100s of dollars on printing and design
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business through Test Mailings. More on The BIG Test Mailing Sale
What is the secret weapon of companies who continue to expand despite "the bad economy"?
It seems like reports of the bad economy are being talked about everywhere. Unemployment have risen and sales in many industries are reportedly down.
At the same time many of the small businesses we deal with remain unaffected and continue to increase their income and sales, forging ahead and conquering new territory - apparently unscathed by the worrisome news. Is it luck? What is their secret weapon for gaining ground, while others appear to be struggling for survival? More on Prepare for Battle!
We have been busy here at RESPONSE! Having just announced our new partnership with Constant Contact to bring you enhanced email marketing, we are now happy to announce that we have just completed negotiations for our popular 5000 color postcard printing More on NEW Size, SAME Price!
