Indy, IN

See ExpressKitchenIndy.com, recently completed for Thomas Pantzer. We designed the website to showcase his kitchens and put special attention on using many kitchen images to inspire visitors with ideas and More on Introducing our newest website… ExpressKitchenIndy.com

The Definition of Shotgun Marketing

The practice of simply marketing to the masses rather than selecting a specific target market. An example of shotgun marketing would be to place an ad on primetime television without researching the buying demographic and focusing the message to that audience (target market). Shotguns blast shot over an area with the hope of a critic hit. The word shotgun is actually defined as “covering a wide range in a haphazard or ineffective manner”.

The Definition of Targeted Marketing

The practice of marketing a specific service or product toward a target audience that is either known to be source of sales or is predicted to be a potential source of sales. This could be based on age, location, gender, income bracket, etc. Smart marketers use targeted marketing through various methods including direct mail and web marketing to focus their energies and investment on that group of people most likely to buy. You could also call this “rifle marketing” as it allows one to take aim before pulling the trigger and therefore hit specific target groups with specific messages and with a more specific result in mind. More on Shotgun Marketing Versus Targeted Marketing: 8 Steps To Focus Your Energies And Get More Sales For Less Investment

Web and email marketing are certainly vital in today's market. But one should be very cautious of stopping direct mail campaigns, or even worse, fail to employ direct mail at all. More on It's Official, Wall Street Journal Reports Small Businesses Lose Income After Cancelling Direct Mail Programs

Boosting your website traffic can create an income boom for your business.

But with the number of internet products and services, one can soon become pretty confused about where to start. That’s why I have put together some basic tips that are easy, inexpensive and will have significant results. How do you use your website to increase visibility and get new leads? Read on to get that website traffic moving through.

Websites and the content of websites has been growing in importance steadily, year after year,. Many consumers look to the internet to research products and services before making a buying decision.

Therefore, having a good website presence and making it easy to find are vital to a successful web marketing program.

Following are my tips to increase your website visibility and traffic.  More on 10 Tips To Boosting Your Website Traffic

Business owners braved the St. Louis Fall weather yesterday to attend RESPONSE!'s Grand Opening at the new Clayton administrative offices.

A great time was had by all. In fact, although the event officially ended at 5:30 the last guest left the offices at 8 pm. More on Grand Opening

RESPONSE! Targeted Marketing started as a two-man operation providing marketing and mailing services to small business owners and non-profits from coast to coast. Steady growth of the company and client base recently resulted in the company moving into new headquarters in Clayton, MO.

Many Clayton and St. Louis small business owners will be celebrating RESPONSE!’s Grand Opening and the Mayor of Clayton, Ms. Linda Goldstein, will be cutting the ribbon along with the company President, Barry Coziahr. More on Clayton Grand Opening:
RESPONSE! Targeted Marketing

Many years of being on sales lines has taught me a few things about increasing income and sales. Some really obvious, but nevertheless vital, actions are neglected in many businesses. These obvious steps to increasing sales too often fall by the wayside — they get forgotten in the day to day flurry and only by inspecting the area carefully do you find that yes, once again, these income-making, “obvious” steps have to be drummed back in. More on Six Tips To Boost Sales And Income