Postcards have enjoyed immense popularity since their inception, being one of three largest collectible hobbies in the world with Forbes reporting that direct mail, such as postcards, still enjoying the highest ROI (Return On Investment) for Business to Consumer advertising methods! This is how postcards came to be part of our every day lives. Continue reading Postcards in History…
Filed under Direct Mail, RESPONSE! Blog by on May 16th, 2013. Comment. 
See JoyfulChanges.net, recently completed for Joy Jones of Joyful Changes, a personal trainer and health coach located in St. Louis, Missouri.
Joy wanted a freshened up website that allowed her to easily manage the website herself and provide a platform upon which we could expand her website. This Standard Website is built in WordPress for improved content management designed with clean and bright scheme.
Continue reading St. Louis Personal Trainer Gets a Fresh Look Online…
Filed under General, Online Marketing by on May 15th, 2013. Comment.
See TSCustomDecks, recently completed for TS Custom Decks, a decking company located in Rochester, Minnesota.
TS Custom Decks wanted a freshened up website that allowed the client to manage their website themselves easily. This Standard Website is built in WordPress for improved content management designed with clean, simple lines for a professional look.
Continue reading Minnesota Deck Builder Website Gets a New Look…
Filed under General, Online Marketing by on May 3rd, 2013.
See TrexTrexTrex.com, recently completed for Decks Decks Decks, a decking company located in Pittsburgh, Pennsylvania.
Decks Decks Decks needed a second website that was targeted towards providing information about their main decking material, Trex, in order to promote to clients in their area about their decks built with composite decking materials. This Standard Website is built in WordPress for improved content management designed with a staggered header for a fluid and professional look that says, “These decks are a little out of the ordinary”.
Continue reading New Pittsburgh website with a fluid header……
Filed under General, Online Marketing by on May 3rd, 2013.
See Trex-Decking-NJ.com, recently completed for Precision Decks, a decking company located in Turnersville, New Jersey.
Precision Decks needed a second website that was targeted towards providing information about their main decking material, Trex, in order to promote to clients in their area about composite decking materials. This Standard Website is built in WordPress for improved content management designed with clean, simple lines for a professional look.
Continue reading Just Published: New Jersey Decking Website…
Filed under General, Online Marketing by on Apr 9th, 2013.
See FredericksburgDeckBuilders.com, recently completed for Fredericksburg Deck Builders, a decking company located in Fredericksburg, Virginia
Fredericksburg Deck Builders needed a website upgrade that allowed them to easily update their website and improve Search Engine Optimization and Lead Conversion. This Professional Website is built in WordPress for improved content management and was designed to incorporate their branding. It also includes a semi-transparent, drop-down navigation menu!
Continue reading Before and After: Deck Builder Website Makeover…
Filed under General, Online Marketing by on Apr 2nd, 2013.
RESPONSE! has offered affordable, premium foil stamping on a variety of our printing products available in gold, silver or copper for some time now.
Foil-Stamping adds a touch of elegance to your business cards, your letterheads and envelopes or to an unforgettable postcard, brochure or presentation folder.
I found some beautiful business cards from around the web which made great use of foil stamping. Enjoy… Continue reading 5 Elegant Foil-Stamped Designs…
Filed under General, RESPONSE! Blog by on Mar 9th, 2013.
RESPONSE! Targeted Marketing just recently started offering Spot UV printing as part of our Elite Printing Options. Our glossy Spot UV can elevate your marketing materials to a whole new level – just check out some of my favorite design samples from different graphic design studios.
What is Spot UV printing?
Spot UV is a process where a glossy UV coating is printed on certain spots to highlight or add depth to the graphic design. It is usually applied on a matte finish to create visual contrast.
Here are five great examples of designs incorporating Spot UV from around the web. Continue reading 5 Great Examples of Spot UV Design and Printing…
Filed under General, RESPONSE! Blog by on Mar 8th, 2013.
See BestShotInsurance.com, recently completed for Best Shot Insurance in St. Louis, Missouri. Best Shot Insurance is an independent insurance agent that insures adventure and sportsmen’s businesses.
Best Shot Insurance wanted a website makeover that provided easier navigation, Search Engine Optimization features and an easy way to update the website. This Standard Website is built in WordPress for improved content management and includes a customized template with a color scheme to match their existing branding.
Filed under Online Marketing, RESPONSE! Blog by on Oct 30th, 2012.
In my day-to-day experience running marketing campaigns for small businesses I run into a phenomenon frequently where small business owners want to offer all their products and services upfront – sort of large net to get all possible new business. This strategy seldom works and I thought I would take this opportunity to discuss the subject of using introductory offers to attract new customers.
Let me give an example to illustrate. HVAC Contractors would most like to obtain work to install new systems. However, new systems are expensive and its hard to locate potential homeowners who need a new system and reach them with an offer. Many of the successful HVAC Contractors we work with will make an inexpensive offer to service furnace and air conditioning systems. This marketing strategy gets them loads of new leads and work to keep their technicians busy. But here’s the trick. They now go out and visit homes of new customers and service their systems. In the course of doing this they can now see which new customers need to replace their systems. The company is still making sales with the service work but they now also have larger potential sales for their sales team to pursue.
The other side of the coin would be promoting, at great cost for a small number of system replacements work, missing out on the service work and potentially never reaching the homeowners who need a new furnace. Can you see how the first approach gives the business cash flow and work, as well as access to larger sales and the other approach results in a quieter and more desperate sales scene?
Making the Right Offer
The key is making the right introductory offer – an offer that will be popular with new customers. Continue reading The Importance of an Introductory Offer…
Filed under Direct Mail, General, Marketing Basics, Online Marketing by on Oct 17th, 2012.
