The 10th book on our list…
Emily Post 18th Edition: Manners For a New World
This book makes our list because good manners are the grease on the wheels of social interaction. And what is marketing but a large scale social interaction, especially with the new ground being broken in social media. Continue reading Our 10th Must Read Marketing Book…
Filed under General, Recommended Reading by on Jan 6th, 2012. 
Our 9th Marketing Book of Christmas is…
The Referral Engine by John Jantsch
No marketing library would be complete without discussing the cultivation of word-of-mouth. Contrary to what most people think you can take control of your word-of-mouth and get customers talking about your business.
“The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
“Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends-it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
“Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include…” Read more…
Filed under General, Recommended Reading by on Dec 27th, 2011.
Our 8th Must Read marketing book for this holiday season is…
Ogilvy on Advertising by David Ogilvy
The advertising work by Ogilvy, of the famous Ogilvy & Mather Advertising Agency on Madison Ave, is so important he makes an appearance on our 12 Marketing Books of Christmas twice! Here is illustrated work clearly showing famous advertising campaigns that worked, some less famous which bombed and why!
“If you’re in the profession of advertising, and this book isn’t on your bookshelf, dog-eared, stained and well-worn, you’ve been ripping off your clients. The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): ‘Advertising is salesmanship.’”
Filed under General, Recommended Reading by on Dec 23rd, 2011.
Our 7th Marketing book of Christmas is..
Scientific Advertising by Claude C. Hopkins
Not only is no marketing library complete without this book, it should be the first book that starts the library.
“A reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising’s purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about “salesmanship in print” which remain relevant through the decades and across all media – including today’s internet marketing. David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” Read “Scientific Advertising” before you read any other book on advertising or marketing. It may change your life, too.” Read more…
Filed under General, Recommended Reading by on Dec 22nd, 2011.
Our 6th MUST READ Marketing Book for the holiday season…
Confessions Of An Advertising Man
David Ogilvy is the undisputed father of modern advertising and his “Confessions” is the manual on how to approach your advertising with eyes wide open. Entertaining, forthright and a revelatory work that pulls no punches…
“Ogilvy was a genius and this book is distillation of all his successful concepts, tactics and techniques. If you aspire to be a good manager in any business then Confessions of An Advertising Man – written by a brilliant salesman, and an inspirational boss – is a must read. Ultimately this book is important because it is not just about advertising, it’s also about how people behave and think at the sharp end of business.” Read more…
Filed under General, Recommended Reading by on Dec 21st, 2011.
Our 5th MUST READ marketing book for the Christmas season is…
Guerrilla Marketing by Jay Conrad Levinson
Yesterday’s marketing book, Marketing Warfare, introduces the concept of guerrilla marketing for the small business or “little guy”. Jay Conrad Levinson literally wrote the book on Guerrilla Marketing: the idea of using being a small business to grab opportunities that the large companies are too slow and bureaucratic to take advantage of. This is an updated version of the book filled with free and inexpensive ideas to hit the market fast and hard for maximum gain.
“When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including:
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
“Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.” Read more…
Filed under General, Recommended Reading by on Dec 19th, 2011.
It is time for our fourth book…
Marketing Warfare by Al Ries and Jack Trout
When this book was first published it changed the face of advertising forever. This marketing power duo announced an entirely new approach and no matter how big or small your business is, you will find a marketing strategy to fit within the pages of this book.
Knowing this information could transform your business and launch it into an entirely new level of success and prosperity.
“The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads. Read more…
Filed under General, Recommended Reading by on Dec 16th, 2011.
Our third marketing MUST READ Christmas book is…
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman
Whether you need to write, edit or just review copy for your website, blogs and marketing pieces this is all the information you will need to have great copy that does its what its intended to: sell!
“Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.” Find out more…
Filed under General, Recommended Reading by on Dec 15th, 2011.
Our second MUST READ marketing book for the holiday season is…
Don’t Make Me Think by Steve Krug
Staying on the subject of online marketing, Steve Krug’s book is the definitive guide on getting maximum returns from your website by making it user-friendly. Whether you are already getting traffic but don’t know how to convert into sales or leads, or if you are ceating a new website, you must read this book to make the right decisions.
“Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don’t be surprised if it completely changes the way you think about Web design. With these three new chapters…” Read more…
Filed under General, Online Marketing, Recommended Reading by on Dec 14th, 2011.
It’s Christmas time and we’re in a giving mood. That is why we have compiled a list of the best marketing books guaranteed to help you boom your business in 2012 with fantastic ideas and vital know-how.
We’re calling it the 12 MARKETING BOOKs OF CHRISTMAS!!
The first Marketing book of Christmas is…
The New Rules of Marketing and PR by David Meerman Scott
The definitive guide for the busy executive and small business owners on embracing online maketing and social media, how it all fits together and how to make the right decisions about your business’s marketing future.
“This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. Find out more…
Filed under General, Online Marketing, Recommended Reading by on Dec 13th, 2011.
