The 8th book of Christmas is by Ogilvy again

Our 8th Must Read marketing book for this holiday season is…

Ogilvy on Advertising by David Ogilvy

The advertising work by Ogilvy, of the famous Ogilvy & Mather Advertising Agency on Madison Ave, is so important he makes an appearance on our 12 Marketing Books of Christmas twice! Here is illustrated work clearly showing famous advertising campaigns that worked, some less famous which bombed and why!

“If you’re in the profession of advertising, and this book isn’t on your bookshelf, dog-eared, stained and well-worn, you’ve been ripping off your clients. The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): ‘Advertising is salesmanship.’”