Our Second Marketing Book of Christmas: Steve Krug’s “Don’t Make Me Think”

Our second MUST READ marketing book for the holiday season is…

Don’t Make Me Think by Steve Krug

Staying on the subject of online marketing, Steve Krug’s book is the definitive guide on getting maximum returns from your website by making it user-friendly. Whether you are already getting traffic but don’t know how to convert into sales or leads, or if you are ceating a new website, you must read this book to make the right decisions.

“Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don’t be surprised if it completely changes the way you think about Web design. With these three new chapters…” Read more…