A superhero is a fictional character of unprecedented physical prowess dedicated to helping the public by fighting crime and saving the day. Some of the very best superhero abilities include superhuman strength, the ability to fly and enhanced senses.

Postcards are a lot like superheroes. They work really well to bring in new business, and a really neat one will get people talking. Plus, they have a lot of great powers, just like these famous heroes.

THE FANTASTIC FOUR: FAMOUS FOR SUPERHERO-ING AS A TEAM

Why design just one postcard when you could design four? The key to any postcard campaign is repetition. You want your future clients to notice you, and to do that, they need to see your postcards more than once. You could send the same postcard to the same list several times, OR you could send out a series. A series of postcards is an effective way to repeat your message and still keep it interesting with different presentations. Our designers can create a variety of cards for your campaign, and those cards work together (yay teamwork!) to create impact, draw attention and win you business. What’s our favorite number? Four, of course…

THE INCREDIBLE HULK: KNOWN FOR HIS SIZE, STRENGTH AND GREEN-NESS

Sometimes you don’t have time for a postcard campaign. Say you have a special event coming up or are under a tight deadline. Don’t risk sending just one postcard and hoping it’ll get noticed. Go all out. Hulk up. Sending bigger-than-normal postcards makes them more likely to be noticed in the stack of mail, which means you stand to get a greater return from just one run. The standard size postcards measure 4¼” X 6”. The big boys are 8½” X 5½”. The green color is, of course, optional.

THE FLASH: KNOWN FOR HIS SUPER SPEED

Still not fast enough? Order your design done on the double, and pay a little extra for overnight shipping and first-class stamps, and you could have your postcards out in a flash (as little as seven days).

SUPERMAN: FAMOUS FOR (AMONG OTHER THINGS) HIS LIGHTNING-QUICK COSTUME CHANGES

One thing you’ll notice about superheroes is that they all have really great costumes. They’re flashy and colorful, and they definitely stand out, just like a good postcard! Color is important. One of the key reasons postcards get noticed in the average reader’s mail is that they’re bright and colorful. The envelopes that surround them are dull (and usually white), so people’s eyes are drawn to the color that pops off of a postcard, which grabs attention and draws interest and ultimately gets you more business.

THE GREEN LANTERN: KNOWN FOR HIS RING, THE MOST POWERFUL WEAPON IN THE UNIVERSE

The Lantern’s ring is sure powerful. In fact, it is limited only by the wearer’s imagination. So are your postcard designs. You’re welcome to let our designers develop something great for you, but if you’ve got a super idea, we’d love to hear it.

BATMAN: FAMOUS FOR GADGETRY LIKE THE BAT MOBILE, THE BAT CAVE AND THE BAT SIGNAL

Holy brand-recognition, Batman! Everything Batman owns or uses is unmistakably his. His car, his signal, his secret lair. Do the same with your postcards. By including certain things on every card, you’ll help create (or maintain) brand recognition. You can use your logo if you have one (if you don’t, we do that, too!) or a tag line. Use the colors or fonts from your website, or even, if it’s relevant, your photo. By creating brand recognition, you build trust with your future or current customers.

You can use these superhero tricks to make your postcards even more effective! So call (314) 646-7935 to discuss revealing the super powers in your marketing program.

And now… You guessed it… It’s Marketing Man’s

SUPER-POWERED POSTCARD SALE

Buy 5000 Hulked-Up Postcards for only $499*,
Or 10,000 Super-Sized Postcards for $899*.
And $99* for your Super Postcard Design!

Call Barry at 314.646.7935 today.

*Applies to new orders only. *Special ends May 20th, 2009.